What’s in a name: The whole story

Branding your product is a great challenge, you hear this phrase many times, but you know the gravity only when you are actually doing it yourself. Coming up with a name that embodies everything you want to achieve with the product, a name that your customers can relate to, and a name for which you can find an available domain, can take days and even weeks.

About 6 months ago, we sat down with a list of words remotely related to photography, cameras, moments; a dictionary and thesaurus and taking all the possible advice from the internet and our friends…


A camera that captures your candid moments, automatically.

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