Story vs Narrative? And Why It Matters to Product Managers and Designers

Story vs Narrative.

This one distinction is the basis of narrative strategy, an emerging discourse embraced by heads of product in Silicon Valley and anyone who needs to sell a disruptive future.

Here’s why —

Story, in its simplest form, is about a character and the things that happen to them.

Story, in its simplest form, is about a character and the things that happen to…