Allow us to reintroduce ourselves
As of this week, Relay the company is being reborn as GetThru. Our P2P texting software will be known as ThruText. And our phone calling tool will be called ThruTalk.
If you are a current customer, rest assured: This change will have no impact on your use of our software! While our name is changing, our tools are not. Existing logins, settings, and data will remain the same, and current Relay URLs will simply be redirected to a ThruText or ThruTalk URL.
For those interested in why we’re making this change, please read on.
Last year, a company named Relay Networks, which provides customer service software for large businesses, contacted us after someone interested in Relay texting reached out to them by mistake. Relay Networks expressed concern that our use of the name Relay would create confusion in the marketplace, reducing the value of their brand. We made extensive efforts to negotiate with Relay Networks, but they were firm in their position, and we ultimately decided that discretion was the better part of valor.
But while we may not have chosen this path, we’ve come to view the challenge as an opportunity to better articulate what we do. We think GetThru speaks more directly to the core value proposition of our software, which helps our clients connect with their intended audiences by facilitating real human-to-human conversation. If “Relay” references the how of our software — messages being relayed from an organization, through its staff or volunteers, to the intended audience — GetThru suggests the what, which is more central to our mission, and yours.
In addition, our company has evolved since we launched our P2P texting software more than two years ago. Most notably, we added a phone calling tool last year for large scale 1-to-1 calling to cell phones and landlines. Our new name structure makes it clearer that we are a company that operates multiple products, and is more conducive to adding additional tools if we decide to.
Like any change, our new name will take some getting used to. But please know that, whatever you call us, we remain firmly committed to providing top-of-the-line software and super responsive support for all of your texting and calling needs.
