We first all met in Nantes, at school. At 22 years old, we started our first company. We helped organizations use digital tools. We sold cheap websites for SMB using Jimdo , created social network pages for skilled workmen, etc… We knew well a lot of apps and were good at selling them to non-digital populations. One day, one of our teachers asked to help him engage with his students thanks to digital tools.

We came up with this idea : we’re going to create an app that helps teachers adapt their class to their students. The first step was to ask students where they came from, why they were enrolled in this class and what was their aspirations for the future. The data collected would help us recommend content students are keen on (videos, MOOCs, business cases, examples, games).

The easiest way to do this was to edit and share a survey to students. We were really frustrated by the different survey editors then. We learnt that students considered Google Forms and Surveys Monkeys surveys as final exam questions and so they would not answer to it. In addition to this, our foolish minds found out few weeks later that the education market was a hell in France.

So we decided to focus on answering the problem that frustrated us most: how can companies and organizations still send those crappy surveys to their customers? We scanned the market and talked to a lot of people. We eventually decided to go forth.

We found out that the online survey market was very competitive but also very old. We certainly figured out that the market was split in two kind of tools: the research survey tools like FluidSurveys (and even Survey Monkey for the biggest plans) and the basic survey or form editors mainly dominated by Google Form.

Already then we thought that surveys were more than just data collection. We really felt that surveys had a potential as communication tool for companies, a real media. And at the time, only Typeform was a bit aware of that. We decided that there was enough space for us to build a different kind of survey editor. A tool that would change the survey into a mass media, exclusively focused on the answering experience, simplifying as much as possible the edition process, and helping users create short questions.

We tried to build very quickly our tool to test it around us. People often compare us to WeTransfer for surveys. And we like it! And we’re working in this direction everyday, trying to offer the simplest experience to our users (even voiding the sign up).

> Check here some tips about productivity

Cheers,

Thomas