Marketing is communication which equals the lifeblood of event management. To develop the right message for a target audience and convey it efficiently, event marketers need automated software solutions. We’ve put up a short list of event marketing tools that can help you grow successful event experiences.
The Top 5 Best Event Marketing Services
LeadsRx is a SaaS platform that connects revenue and marketing strategies. The advantage of LeadsRx is that this service assists business owners and event marketers manage ad spending. Apart from that, the software provides flexible attribution models and tools for smart ROI evaluation.
Pricing: from $100 per package
Free demo: available
GEVME is an event management andevent marketing software that facilitates effective integrations on one platform. Here are three applications you can use to sharpen event marketing with GEVME:
GEVME Website Builder — a system for the creation of responsive, SEO-optimized pages for your events online.
GEVME Leads — an application that allows capturing and retrieving leads during events.
GEVME Email Marketing — a tool devised to establish targeted messaging with event attendees.
Pricing: from $3.50 per attendee
Free demo: available
Splash is an all-in-one event marketing solution with strong website creation and analytics modules. With Splash you can leverage robust integrations with Salesforce or Marketo, a lead retrieval service, and custom social promotions.
Pricing: upon request
Free demo: available
Focusing on data-driven, social media promotions, Lately is a software system for event marketing. Using Lately, you can schedule, manage, and track your event marketing campaigns easily.
Pricing: from $99 per month
Free demo: available
Attendease is an start-to-finish solution for managing event registrations, automating event portfolio management, setting up useful marketing integrations, and running multiple social media promotions.
Pricing: from $499 per month
Free demo: not available
How do you choose?
To pick the best event marketing software, you should consider these three features:
- Integration. Pick integrated tools that allow handling multiple operations from one central platform. The more superpowers your event marketing software has, the more targeted your communication with the audience is.
- Ease of use. Prefer solutions which enable convenience to save time and labor when promoting your events.
- Scalability. To measure the effects of your events, choose solutions which help evaluate the performance of the marketing campaigns.
Conclusion
To build a success-driven ensemble of tools and expand the outreach, you have to keep abreast of event marketing automation. Explore your audience and pick resonating tools to hone the strategy.
