Imagine that you received 2,000 sign-ups for an upcoming conference. Whether that’s a stunning result or your initial goal was to convert more people, establishing contact with those who signed up to attend should be your key priority at this stage.
So how do you ensure that every attendee can have a personalised interaction with your team?
Since writing a personalised message for each of your 2,000 guests is an insane idea, we recommend that you arm yourself with useful analytics tools that can help you learn as much as possible about the event and then use the power of automated email marketing to tranform those insights into personalised messages.
Apart from helping you get to know the audience before an event, targeted surveys can also help you tap into post-event feedback as well as keep attendees engaged throughout the event.
Before jumping right into it, think about the tactics you’ll use to extract the right insights from your surveys, and make these insights work for your success in the future. A good idea is to create a goal for each survey you send based on what you want to explore during each particular stage:
- Before the event: Stakeholders’ expectations
- During the event: The level of engagement and first impressions
- After the event: Stakeholders’ overall satisfaction
In this infographic, you’ll find the top 15 questions that you can embed in your pre-event, during the event, and post-event surveys:
To best survey your audience, you should create, curate, and analyse specific content at each stage of the event. As you can imagine, that’s a lot of work. The GEVME survey app for automated survey management will help you build customisable forms as well as conduct robust reporting analysis.
