Most of my posts are focused on the tiny piece of the population who are silly enough to start a company. This post is focused on everyone else.

I used to work for a big company, and I remember feeling under appreciated and passed over. Transitioning from working at a large company to founding a small company has allowed me to see the other side of the equation. Looking back, if I had one piece of career advice to give my 22 year old self, it would be this:

Even (and especially!) if you are at the bottom of the corporate totem pole, take constant action as though your individual career hinges on the success of the overarching company for which you work. …

Digital marketing has changed the game and enabled brands that might not have previously existed. Harnessing its powers of surgical targeting and granular tracking, many specialty consumer brands such as Casper, Warby Parker and Dollar Shave Club have had success attracting niche customer bases and/or promoting products that are consumed infrequently. …

Finding product market fit is more difficult than dunking a basketball, hitting a hole in one or bowling a perfect game. I don’t know how to “find” it. Notwithstanding, here are some things that I’ve learned searching for it.

Phase 1 —Idea

When the inspiration for Tred came to me (a platform for people to custom order vehicles), I felt like I was hit by a ton of bricks. I knew that custom ordering would be a better way for consumers to buy a car, a better way for dealers to sell cars, and a better way for OEMs to build cars (I was wrong, but that’s not the point!). I had experienced the pains of purchasing a new vehicle, the challenges that dealers face flooring inventory, and the desire that OEMs have to access customer data as soon as possible. …


Grant Feek

CEO @tred. Mostly writing about entrepreneurship, startups and automotives. Tweeting @gfeek, hiring (join us!) at http://bit.ly/1UBJjq9.

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