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In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering
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Book ID Asin: 1581159145
Book Title: Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Book Author: Peter L. Phillips
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $1.99
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Paperback
Book Format Price: $19.95
Book Price: $19.95
Book Category: Books, Arts & Photography, Graphic Design and unknown
Book Rating: 24 ratings
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage by Peter L. Phillips Book Review
Name: AJT
Rating: 5.0 out of 5 stars
Title: Excellent and valuable read
Date: Reviewed in the United States on June 18, 2007
Review: I found this book after looking for a book that would help me in leading an in-house design firm at a non-profit. I think I instinctively knew some of the key principles in this book — however this book really spelled those out and gave me the tools to begin to implement them.
Fundamentally the author’s point is that designers must learn to deliver real value for the organization and in a language non-designers understand and appreciate. A well constructed design brief is the vehicle through which much of this can happen. As a result, “do you like it” is less likely to be the question we ask, rather it should be “does this solve a business problem”.
A simple but invaluable read, this book is designed for those of us who wrestle with the tension of leading designers who want space to be creative at the same time as we wrestle with “clients” who seemingly don’t know what they want until they see the finished product — which of course they don’t like.
Well worth the read and highly recommended
Name: Zachary
Rating: 3.0 out of 5 stars
Title: No such thing as a “perfect design brief”
Date: Reviewed in the United States on December 21, 2010
Review: The elements of a design brief are discussed, and for someone unfamiliar with them it provides a good overview of the various elements. I don’t believe there is such as thing as the “perfect design brief.” The book was purchased as a textbook, and the moral of the story for class was that a design brief should contain whatever you want it to contain, as long as it communicates the message. Unless you’re working in design or product management I wouldn’t recommend this book.
Name: Mat Alancheril
Rating: 5.0 out of 5 stars
Title: Great read — more than the title suggests.
Date: Reviewed in the United States on March 19, 2012
Review: While there is no such thing as a perfect design brief, Philips does a great job of providing guidelines for covering your bases. While the title suggests it’s all about the brief, what’s most valuable about this book is that it’s actually a great guide to project management philosophy for design projects. This was a quick but insightful read.
Name: B. Orr
Rating: 4.0 out of 5 stars
Title: Good book.
Date: Reviewed in the United States on August 18, 2006
Review: This book was very helpful and precise. I work for digital media designers, so this book not only helped me improve my skills, but helped me look more professional. :)
Name: SIDIKA SS
Rating: 4.0 out of 5 stars
Title: All the books I’ve bought, are written very successful …
Date: Reviewed in the United States on January 8, 2015
Review: All the books I’ve bought, are written very successful.
Name: Albert
Rating: 5.0 out of 5 stars
Title: Easy to read
Date: Reviewed in the United States on November 8, 2018
Review: I like it. I use it for a class I teach
Name: Carole Del Vecchio
Rating: 5.0 out of 5 stars
Title: Complete Resource
Date: Reviewed in the United States on December 11, 2012
Review: Great price. Full of excellent tips. Bought it to accompany my text book for a design engineering class I am taking.
Name: G. Peter Macon
Rating: 1.0 out of 5 stars
Title: Poor
Date: Reviewed in the United States on September 10, 2016
Review: Did not offer format of briefs
