You’re focusing solely on technological innovations.
No, I’m not. The entire fake news business model is telling people what they want to hear. That’s a model that’s been around since the creation of mass media. Fake news have been around since the pharaohs and the only thing that changed about them is that they’re also electronic.
Uber’s disruption was enlisting ordinary people to take over for taxis and provide a different choice, matching them through an app. Fake news was merely following the exact same model that actual news. There isn’t not a single thing they did that was new, technological, social, or content-wise.
Your attempt to shoehorn it into the framework you speak off actually illustrates exactly how the term has been rendered meaningless.