PinnedGaëtan FraikinChief MarketingThe increasingly more complex Chief Marketing Officer (CMO) role.The role of a high-performance Chief Marketing Officer is more strategic, comprehensive, and technological than what many organizations…Apr 6, 2017Apr 6, 2017
PinnedGaëtan FraikinAn end-to-end approach to (finally) put an end to this pandemic, go back to living life, and get…This is year three of this pandemic. Looking back, there are many things we did well, but many more we didn’t. It’s been touch and go, with…Jan 14, 2022Jan 14, 2022
Gaëtan FraikinData-Driven Precision Medicine — Going beyond cancer | Part fourThis is part four of a timely 4-part series covering key aspects of precision medicine for anyone interested in understanding (1) what it…Jan 15, 2022Jan 15, 2022
Gaëtan FraikinData-Driven Precision Medicine — Going beyond DNA and Genomics | Part threeThis is part three of a timely 4-part series covering key aspects of precision medicine for anyone interested in understanding (1) what it…Jan 15, 2022Jan 15, 2022
Gaëtan FraikinData-Driven Precision Medicine — Leveraging Genomics as the foundation | Part twoThis is part two of a timely 4-part series covering key aspects of precision medicine for anyone interested in understanding (1) what it…Jan 15, 2022Jan 15, 2022
Gaëtan FraikinData-Driven Precision Medicine — Genomics and Beyond, Key Players & Vision Ahead | Part One.This is a timely 4-part series covering key aspects of precision medicine to understand (1) what it is, (2) how genomics powers it, (3)…Jan 14, 2022Jan 14, 2022
Gaëtan FraikinCreativity in your corporate DNA. The catalyst to drive business performance.In the fast spinning world of publicly traded organizations cycled by the quarterly forecasts and earning calls, pressure is on to maximize…Jul 24, 2016Jul 24, 2016
Gaëtan FraikinPhilips: Back to innovation?The Philips Company was founded in 1891 by Gerard Philips and his father Frederik. The company started the production of carbon-filament…Jul 24, 2016Jul 24, 2016
Gaëtan FraikinGAP: 12 years later — still worst rebrand ever.On October 6 2010, GAP unveiled their new logo. The first redesign in 24 years. The reaction was swift and unequivocal. And bad. The…Jul 24, 20161Jul 24, 20161
Gaëtan FraikinSony: A miracle recovery and a very different brand.Sony was once the most powerful brand in consumer electronics. The company has for several decades been recognized as a leader in…Jul 24, 2016Jul 24, 2016