“This model has reshaped much of the internet into an “attention web”, with companies fighting tooth and nail to own every possible moment of your time.”

When was this not true? Isn’t that how ad-supported content mediums — television, radio, magazines, newspapers, etc have operated for decades? Isn’t this just a case of having better tools to accomplish the goal? More data? Less friction between publisher and user/reader/customer/consumer? (Pick your least objectionable phrase)