Gold has always had a special place in people’s hearts. It’s rare, it’s beautiful and it’s valuable. Over the years, gold has been used to make rings, coins, statues and even jewelry. More recently, however, gold has become less of a commodity and more of an investment. — Gold is the single most popular precious metal among investors. Its popularity has led to significant investment in banks and other financial institutions that facilitate the buying and selling of physical gold, alongside many other assets.