Georgiana LaudiinForget The FunnelStumbling toward customer-led growthHow I discovered customer-led growth while leading Marketing for a SaaS company (hint: we used it to grow revenue nearly 900%).Feb 12, 20201Feb 12, 20201
Georgiana LaudiinForget The FunnelWhy successful SaaS startups fumble and fail to scaleWe’ve all heard the reasons startups fail: no market need, ran out of cash, not the right team, competition. These are mostly preventable.Sep 12, 20192Sep 12, 20192
Georgiana LaudiNote to self: My 2018 year in reviewWhen I first sat down to write this it dawned on me that it was going to be pretty tough to top 2017. Last year, people were…Dec 27, 20182Dec 27, 20182
Georgiana LaudiinForget The FunnelHow founders are unknowingly failing their marketers(and how to fix it)Feb 15, 20181Feb 15, 20181
Georgiana LaudiWhen lack of clarity is killing your team’s effectiveness: RACI for startupsAnyone who’s been part of a fast-growing company has been there; Sometimes it’s a marketer who struggles to establish ownership over a…Feb 12, 20181Feb 12, 20181
Georgiana LaudiNote to self: My 17 professionally-personal happenings in 20172017 was a big year for me professionally. What started as a mystery turned into a year of building.Jan 4, 20188Jan 4, 20188
Georgiana LaudiinForget The FunnelThere’s a problem with SaaS startups and marketingThe SaaS founder’s dilemma can put their marketer at a serious disadvantage, and the road to burnout is short.Jul 18, 201717Jul 18, 201717