Georgiana Laudi – Medium

Georgiana Laudi

Georgiana Laudi
in
Forget The Funnel

Stumbling toward customer-led growth

How I discovered customer-led growth while leading Marketing for a SaaS company (hint: we used it to grow revenue nearly 900%).

4 min readFeb 12, 2020

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Stumbling toward customer-led growth

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Georgiana Laudi
in
Forget The Funnel

Why successful SaaS startups fumble and fail to scale

We’ve all heard the reasons startups fail: no market need, ran out of cash, not the right team, competition. These are mostly preventable.

7 min readSep 12, 2019

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Why successful SaaS startups fumble and fail to scale

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Georgiana Laudi

Note to self: My 2018 year in review

When I first sat down to write this it dawned on me that it was going to be pretty tough to top 2017. Last year, people were…

7 min readDec 27, 2018

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Note to self: My 2018 year in review

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Georgiana Laudi
in
Forget The Funnel

How founders are unknowingly failing their marketers

(and how to fix it)

8 min readFeb 15, 2018

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How founders are unknowingly failing their marketers

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Georgiana Laudi

When lack of clarity is killing your team’s effectiveness: RACI for startups

Anyone who’s been part of a fast-growing company has been there; Sometimes it’s a marketer who struggles to establish ownership over a…

7 min readFeb 12, 2018

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When lack of clarity is killing your team’s effectiveness: RACI for startups

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Georgiana Laudi

Note to self: My 17 professionally-personal happenings in 2017

2017 was a big year for me professionally. What started as a mystery turned into a year of building.

5 min readJan 4, 2018

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Note to self: My 17 professionally-personal happenings in 2017

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Georgiana Laudi
in
Forget The Funnel

There’s a problem with SaaS startups and marketing

The SaaS founder’s dilemma can put their marketer at a serious disadvantage, and the road to burnout is short.

5 min readJul 18, 2017

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There’s a problem with SaaS startups and marketing

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Georgiana Laudi

Georgiana Laudi

SaaS Marketing & Growth Advisor · I help teams turn customer insights into revenue-generating outcomes · forgetthefunnel.com co-founder

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