Introducing TAPE, the Ubiquitous Marketing Platform of the Future

Targeted. Creative. Resistant to Russian hacking. And right in front of our faces.

What if I told you there’s an emerging platform for marketing communication that is a literal blank canvas — and a goldmine for those who get there first.

It’s not new — these spaces are all around us, and are increasing in numbers. But they represent a truly untapped opportunity for the early adopters who choose to make the most of it.

No question, we live in an age of information overload. TV ads, billboards, newspaper inserts, DM mailers, email, you name it — it’s everywhere. The result is banner blindness, a term borrowed from online advertising that describes consumers’ unconscious ability to tune out advertising spaces that have become too commonplace. Yet, when something breaks through that din of familiarity, it can truly command attention.

That’s where modern marketers need to be. And that’s what this is.

Best of all, this platform is in constant motion and time-limited, creating a sense of urgency and immediacy.

What is this magical place that’s both familiar and impossible to ignore?

My nose. I’m talking about my nose. And the bright-white bandages that adorn it. (I had Mohs surgery to remove a skin cancer .)

And not just my nose, of course, but the thousands of noses of Gen Xers and Boomers walking around every city right now with post-Mohs bandages completely lacking brands, logos or messages of any kind.

Having worn a nose bandage for a full week now, I’ve discovered a startling reality: People can not NOT look at it. It is irresistible to the human gaze. Our reptile brains are conditioned to scan faces constantly, unconsciously. And when something stands out as different — and buddy, believe me, a huge nose bandage is that — it’s irresistible to the brain/eye connection. Waiting in a line. Walking down the street. Even sitting at a stoplight — I’ve seen people in the cars on the opposite side of the intersection straining to figure out what exactly is up with that dude’s face?

As unmissable as this new platform is, its greatest benefit is its simplicity. Because these spaces are so small, it requires a fraction of the resources to produce. Say goodbye to the waste of tree-killing printed paper ads and giant, single-use canvas banners. With just a modicum of ink and adhesive, advertisers will reduce material consumption by unknown multiples. It’s a more responsible, next-generation, eco-friendly marketing platform for a world that’s woke.

The name of this dynamic new platform? TAPE, it’s it’s going force you to rethink your ad spend for 2020 and beyond.

Consider the additional benefits:

• Exclusive — one nose, one ad.
• Targeted — variation in height offers a differentiated experience.
• Creative — a blank canvas for expressing your brand’s true meaning.
• Secure — resistant to Russian interference.

Who among you will be the first to enter the race to claim a face space? Fortune favors the bold. Act soon — doc says I can stop wearing this damn thing in two weeks.

[All kidding aside, basal cell carcinoma is a serious thing — if you’ve spent lots of time outdoors as I have, it’s good to be aware of the warning signs and treatment options. Here’s a great resource for more information: skincancer.org]