Write down the reason of your existence

This is going to be the second element of my series ROAD MAP TO VALUE BASED MARKETING, that I call #GGROWMAP in case I need a short version.
GGROW is a few months old digital marketing management and consulting company. Its digital presence is non-existent and has client interest only via personal referrals. I do believe in consciously planned marketing strategies, so I committed to create my own company’s in front of your eyes.
Do I know all the steps of the road map? Not really, I know the next few ones, it may take 10–30 steps, but I definitely do not have everything laid down.
What is your story?
We live in a very noisy world. It costs coins to reach people online through targeted ads, but — surprise — we are not the only one who is trying to get their attention. The easier to reach with ads the harder it is going to be remembered. The users won’t convert to costumers unless you are offering a very good reason, which could be a financial, functional, comfort or safety benefit in their lives.
Due to my experience, the most risky and also crucial part of the conversion flow is when you try to gain their attention and hold it for a few seconds. If you cannot make it, you are simply not going to have a chance to prove the benefits of your product or service on your website or landing page.
But what is the secret of holding attention? After spending more than 6 years leading a design agency and creating amazing creatives, I can honestly tell you it is not about the professional design.
It is the story, the message you send to the crowd explaining why the hell the world needs you. This way, you are only going to gain the attention of the ones who need you. Guaranteed.
A great story is not the absolute truth that you may tell yourself and friends. It is something that is so close to be true, that nobody can attack you by calling it a lie. A great story needs to be built on true facts that are linked together in a logical order. Your ideal story is easy to memorize, so people can pass on it to others. You are writing the story for the market and not for yourself, so you are allowed to put the highlights elsewhere. Just because something had a great effect in your life, it does not mean that you must include that in your story.
So here is mine.
My mom told me I was 2 years old when I was already able to recognize exact car models by a detail photo of their bumper. Being a kid my main interest was playing with car simulator games. When I turned 13 I entered the big game, I got a 50cc scooter from my parents. I got addicted to motorbikes. I literally read all the information sources I could reach, I knew the spec of all mainstream models inside and out.

I turned 18 in Belgium, as an exchange student. During this amazing year I attended a secondary school where I could pick any class I wanted because it didn’t count for my original high school classes of for higher education grades. I chose car mechanic classes. Honestly, I sucked at it. I really got to know the theory how cars work and dug deep into the industry but my hands made more harm than value.
After realizing that I should make a living out of my brain, rather than my hands I decided to be an automotive engineer, which was easy to start but hard to finish.

I studied at the Technical University of Budapest which was way more theoretical than I expected, so I entertained myself with such side projects such as carbon fiber manufacturing in Formula Student, servicing motocross bikes and tuning suspension for racers, creating small projects to improve my shitty and rusty car’s handling, and so on…

I was on the perfect way to become a bored and boring quality engineer at a multinational automotive company.
Then somebody invented the word “startup” in 2011 and I thought — just like another 2 million guys around the world — I may be the next tech superstar. So I threw away a life built around automotive and similar industries, and started tech/marketing with a friend based on absolutely zero experience. You get the results you are prepared for. We were struggling with startup ideas for a year or two, but could not come up with any lasting one.
People around us quickly recognized though that we were able to create nice creatives and digital solutions for our startup and started to ask if we could deliver a project for their business. We did, so we became a creative studio and then a proper digital agency. I spent more than 6 years being responsible for client relations and digital strategy. After the 4th year I realized a pattern in the quality in our clients. My level of involvement was deeper in those clients marketing strategy who were coming from industries that I was earlier preparing for. I really knew what I was doing and wanted to do more of it, and less of the industries that do not interest me (restaurants, healthcare, fashion, entertainment, startups, and so on). Even though I was working in the digital sector, I never stopped reading about automotive and cycling sectors. I always turn my head if a Porsche shows up on a street. I just cannot grow out of it.
And then the time came when I could no longer working together with my business partner and decided to start my professional carrier all over again. This time, by myself.
My new goal is only to do things that keep me excited and I am totally qualified for. I want to take advantage of the ten thousands of hours of learning about automotive, motorbike, cycling, watch and industrial manufacturing markets.

I want to synthesize my knowledge that I learned as a transportation engineer with the experience I gained through digital marketing. This is the kind of commitment that I am ready to make till the end of time.
