Solution for Case Study 4: Vedantu — Assignment 3

Vedantu can focus on following marketing channels

. Linkedin: Advertising on linkedin can prove to be beneficial as the user base of linkedin and our target segment of parents is similar.

. Facebook: Vedant target customers are young and can be found on different social media specially facebook. Also, parents are also active on facebook so can bring potential customers to the website and can generate thousands of new leads.

. Google Adwords: Putting ads on keywords for specific academic topics which are found challenging by the students and are hence searched on google. Also, adwords can be put for competitive exams like IITJee where students are highly likely to search regarding their preparation and procedure.

. Youtube: Uploading sample videos on youtube on specific topics which are relevant to the target students. Also, having sponsored links with related academic videos. This will also help Vedantu to optimize their organic search.

. SEM Vedantu can run Pay-per-click campaigns, these campaigns run through Google AdWords and allow to strictly control spending. It is good way to increase awareness and bring customers to you.

.Content Marketing: Blogs could be complimented with images and Videos on YouTube would be great lead generation into the website. Then how well the content can resonate with target user and how user can be helped on inline chats can lead to tangible conversions