Solution to Assignment #2 Case Study #1: Grofers

Grofers will have to come out from some challenges As follows

# Reaching out to proper consumer segment is the major issue, for that innovative marketing should be done. And also need to go for right consumer Segment and need to choose righ marketing channel

# Managing On Time Delivery, Quality of Products is more challenging, so need to go for arranging Inventory Hub at certain location so they can observe process order and more promising in delivery.

# Its very hard to manage each and every thing in only 5% commission, in that case Inventory Hub will raise more commission or more profit.

# If possible then have to go for self-packaging Unit, it will directly help in quality control as well as brand establishment.

# Increasing awareness about technology, payment gateway, security in both for supplier side and for targeted customers is more important. So they need to Proper management of customer relationship, reviews and marketing challenge.