Solution to Assignment: Segmenting the Market

Assignment: Segmenting the Market

# Geographic

• In which city on which location they want to setup office
• Also inside the city crowded place or less crowded
• On basis of connectivity (Road, Trains, frequency of busses)

# Demographic

• Setup of business
• No of employees
• Phases of business (startup or well settled)
• Growth rate in consideration of numbers of employees
• Income level.

# Psychographic

• Sector in which company working (IN / Non IT / Financial / Studio)
• Designing of office space

# Behavioral

• Personal choice
• Browsing behavior of consumer
• Action performed by consumers

# Following are the consumer reviews when we interact with them.

Mr. Dnyenesh Kolhe

Our Team:- would you like to use our service for finding right workplace?

Absolutely yes, as it has free access to search all properties also freely available tools for getting right calculation about total carpet area required. Also top destination in the city are already listed here.so it is really very easy to choose right office place for my venture.

Mr. Sachin Parkar

Our Team:- would you like to use our service for finding right workplace?

Yes of Couse, actually am from technical background so not aware about rates of property. Your team will guide me throughout the process and they really help out in getting into right decision and negotiation during deal process. Your service is better option than that of currently present in market.