Solution to Case Study #4: Vedantu — Assignment 1

The following segmentation can be done for vedantu :

# Demographic: Age group 15–17 years student who have some maturity and are self-motivated to study primarily for 11th, 12th and IIT-Jee exams.

Parents of age group 38 to 48 years working professionals who have 1–2 children in the age bracket 11–15years.

# Geographic: Metros and tier 1 cities will be apt markets for Vedantu because of higher internet penetration and better bandwidth. Needless to say, that only those locations will be targeted where we have ICSE or CBSE syllabus.

# Psychographic: They can target makers who are highly practical and value self-sufficiency, as they are likely to find Vedantu’s solution in sync with their values. In children we can focus on experiencers who are ready to try new & offbeat things as a way of self-expression.

# Behavioral: Children of parents works, as they do not have time to focus much on children’s education.