With a classic product roadmap, we found ourselves celebrating when we deployed new features. But customers don’t care about shipped features, they care about solved problems. So with the problem roadmap, an item remains on the list until it is truly solved for customers. That’s when we celebrate.
It’s 2017. We are in a knowledge economy. Our jobs require us to execute at peak mental performance. When an athlete is injured they sit on the bench and recover. Let’s get rid of the idea that somehow the brain is different.
One key takeaway from Intercom’s book on Product Management is that no change is a small change. “Why don’t you move this bar above, and push the banner below. Seems like a really simple change”. Nothing is as simple as it really seems until you investigate and understand more about what is involved. So although you might be rearing with ideas to ship tomorrow, understand that it takes time to build quality software — so be patient. Don’t get impatient with your developers and ask them why it wasn’t finished yesterday. But being patient isn’t an excuse to be lazy. You must still work as though everything is going to ship tomorrow. Your energy and passion is contagious and will rub off on others, so maintain a self-imposed sense of urgency.