LOGO VARIATIONS for your BRANDING. Part — 01
Logo variants serve a basic purpose: They ensure that your brand is shown correctly.
Let’s set the scene. You have a beautiful logo, and it looks wonderful on your corporate website. Sooner or later, you may want to tap into other marketing mediums, such as social media branding, business card designs, email signatures, etc. That logo on your website will only be a good fit for some of these channels. What now?
This is where logo variations come in. You may only need one primary logo to represent your business. You will eventually understand that you require different formats in order to stay up with various platforms for marketing objectives.
This article will teach you about the many types of logo modifications and how to utilize them to enhance your branding and marketing goals.
The Logo Variants: Having a variety of logo variations that complement one another and address distinct difficulties is critical for your organization. These are some examples of logo variations from my portfolio.
1. VINTAGE LOGO:
Following current design, trends is a must for excellent design work. The most significant graphic designers can watch trends and keep current while being distinctive in their appearance. The growing popularity of the retro style in recent years shows no signs of abating. For the foreseeable future, we may expect to see vintage graphics, fashion, and media styles.
Vintage aesthetics are trending right now. Remakes of past programs, 70s fashion, and mid-century modern home design are all trending. We regularly discover that typography, brand color schemes, and images are the most important aspects of logo design.
Let’s have a look at how these elements are utilized in antique logo design:
Typography: In a retro design, ornamental, baroque, and wacky fonts are standard. Use a wacky typeface for a throwback 70s vibe. Choose an elegant cursive font for a genuinely old vibe.
Colour palette: Tans and subdued hues are frequently used in vintage palettes. In old logos, black and white designs are also standard.
Aspects of graphic design: employ visuals that recall individuals of their youth or the past. Summer camps, antique automobiles, and swing sets are a few examples.
You can leave some elements out of your logo to have a good vintage design. You can use just one or two and still have a great vintage logo.
2. Minimalistic/Flat Logo Designs:
What exactly is minimalism in design?
Neo-minimalism arose from the 1960s modernist trend. It is influenced by Bauhaus culture, which rejected opulent designs of the past in favor of a more grounded sense. The nicest part about employing simple design is that it uses how our brain already functions. Instead of memorizing complicated visuals, our minds simplify images to store them in memory. This increases the memorability of your logo during the design phase.
What distinguishes a basic logo design?
Minimal logos are distinguished by their bold, simplistic forms and single-color designs. They eliminate any unneeded embellishments and concentrate on the essential design concept. Consequently, the logo is strong and readily translated into any media or background.
Is a flat design considered a minimalist logo?
The finest examples of minimalist design are flat logos. They erase embellishments such as texture, gradient, and depth to create a 2D sign with no real characteristics. The design is stronger and more eye-catching as a result of its simplicity.
What are the advantages of using minimal logos?
Minimal logos will make you take a second glance. Their vibrant colors and forms stand out even in the busiest of environments.
Other advantages include the following:
They are still effective on tiny mobile devices. For seasonal occasions, you may employ different color combinations. Customers may recognize and recall them more easily.
3. Lettering/Typography Logo Designs:
What is a Lettering/Typography Logo Design?
Artists use calligraphy to create letters. Lettering artists use hand lettering to draw each individual letterform. To put it another way, hand lettering is the art of drawing letters by hand, whereas calligraphy is the art of writing. Let’s see how to make it:
Step 1: Determine the brand’s meaning.
Before we start drawing ideas, we need to explain why we’re making them. We must grasp what typography is and how to use it to elicit an emotional response from our audience. Learn what typography is and how to utilize it to elicit an emotional response. Understanding the emotions underlying typography
Step 2: Experiment by drawing.
You should start sketching your logo thoughts using an old-fashioned pencil and paper, whether you’re a seasoned hand-letterer or a graphic designer who generally works on a digital canvas. Start developing several thumbnails so you may explore some ideas without glancing at any of your references.
I normally sketch up to 10 to 20 thumbnails to get a good idea of all the different design choices. Because “Even the most gifted handwriting artists don’t always get it right the first time.” — “Ben Paris”
Step 3: Make your final concept digital:
Your digital technology will determine whether you want a rough or clean look for your logo. This section will go through several creative strategies for digitizing your logo and will require an intermediate understanding of Photoshop and Illustrator.
Vectorizing your work using Live Trace
If you want your lettering to seem more natural, I propose vectorizing it with Live Trace. This will give your artwork a more organic, gritty texture as if it were hand-drawn with little blemishes.
So, Let’s end the part one section here. And we will discuss some more variations very soon in our next part. Hope you guys stick with me till that time.
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