Intergalactic Finance: Valuing the Star Wars Franchise
Aswath Damodaran
161

I really enjoy reading your posts. They are very informative. I find fascinating what Bob Iger has done to Disney. He revitalized the company (outperforming a lot S&P 500). The fact is that some acquisitions like the Pixar one was not only because of the IP and the forward revenue but for the talent. Pixar, for example, not only has generated great revenue for Disney (almost 900 million dollars only with Inside Out) but also has brought John Lasseter to lead Disney Animation, which has lead to huge successes like Frozen and Big Hero 6. Btw Bob Iger interview on Bloomberg is super interesting: http://www.bloomberg.com/news/videos/2015-12-28/disney-s-bob-iger-on-star-wars-espn-and-china

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