Indeed. It doesn’t say that this loss of trust is well deserved.

I can see the impact on marketing.
I’m fully Ads Adverse: the more you try to sell me something, the less I’m going to buy it.

I’m teaching my daughters to be Ads Adverse too.
At 9yo, my eldest is already able to spot subtle manipulations and to turn them against the manipulator, with irony and sometime even sarcasm.
Even when the ads use irony or sarcasm themselves.

Also, trust in CEOs is not that high, at least in Italy.

We saw so many companies lying, polluting the environment, causing cancers, diseases and deaths to adults and children.
Fully supported by media and politics.

We don’t trust committees addressing fake news.
Or companies addressing “ads quality”.

As a result, it will be harder and harder to sell bullshit to people.
This is a good thing.

It’s a good Darwinian pressure applied to the ecosystem.