Yoga E-learning platform: Practice with frequency and motivation — UX Case Study

In the third week on the Ironhack UX/UI bootcamp, I was asked to create an MVP for an online learning platform for a company called YogiPeople.

1. Briefing & Challenge

The client

The assignment

The scope

The goal of the project

2. Research: the learning experience in yoga

Surveys

Interviews

3. Defining the user and problem

User persona

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User persona

Problem Statement

Yoga beginners need a way to practice Yoga autonomously because they want to be connected to Yoga all the time.

How might we…

How might we help Yoga beginners to practice autonomously to ultimately stay motivated and committed to Yoga in their daily routine?

4. The solution

1) Yoga content in addition to classes

2) Frequent meetings with teachers

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Sitemap (in Spanish)
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User Flow (in Spanish)

5. Prototyping & testing

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A low fidelity prototype for the homepage.
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Hi-fidelity prototype

6. Next steps

Onboarding

Smart algorithm

7. Key learnings

Card sorting

Low fidelity wireframe

👋 Hello! I’m a Product Designer with a background in branding, graphic and web design. I’m very interested in the design process as a business tool.

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