A joke turned reality reveals the power of brand loyalty

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Photo by Taun Stewart on Unsplash

Before anyone gets too emotionally invested in the prospect of meeting their equally electrified soulmate: a matchmaking app for Tesla owners doesn’t exist — yet. However, developer and eCommerce entrepreneur Ajitpal Grewal proved the creation of one could be successful.

His idea for Tesla Dating, a dating service designed exclusively for verified owners of Tesla electric cars, has already attracted 1,000 people eager to sign up.

It’s no secret that Tesla fans are like no other. To know of Tesla is to know someone with a Tesla— the company behind the innovative vehicles doesn’t advertise. Enthusiasm for Tesla Inc.’s …


Gia Gilmore

Just a writer making the most out of a B.A. in bs. | Editing, Writing, and Media.

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