I want to introduce you to a project I have been working on for the past year and a half here in New York City: ARCHIVISMODE.

ARCHIVISMODE captures my process of finding and documenting elements that make up the different design DNAs of a fashion brand, art movements, architectural styles and even a person’s unique design sensibility. This process informs how I’ve been going about building an open library around design based of images found in the world. The aim is for everyone to access this information and be inspired to learn, share and discuss topics like brand genealogy and references.

DNA elements found in instagram during the Chanel Spring 2015 Couture show.

My mother and I played a game (actually we still do): she shows me a piece of clothes or an object… then she asks “Who is this?” I usually guess and we have a good laugh. We laugh because there is an intrinsic recognition of who or what the object represents. For example, she will show me a pearl necklace, to which I say, “Its so Chanel.” Or big sunglasses and a sequence jacket: my guess is that those are either Fran Drescher’s grandma, Yetta (from the sitcom The Nanny) or my beloved aunt Dana’s style (She is wild and cool too).

I hope you can participate in this process of capturing and discussing the design DNAs that are out in the world. If you are interested in being part of the project, e-mail me, join the ARCHIVISMODE google group and follow the development process in the ARCHIVISMODE TUMBLR.

I document therefore I become and make.

Mom and myself checking out someone’s style to decode it.