
I love socks with stripes, posted pictures of socks with stripes, advised friends on where to buy best artisanal socks. In a perfect world, perfect from a digital advertising point of view, my timeline should be populated by posts about socks, mostly with stripes. Brands and shops selling socks with stripes will be chasing my attention, my money as well, showing me how cool they are, which influencer wear their socks with stripes.
How many times did I wrote “socks with stripes”? …

I wrote about the topic few times, now, because I’m so disappointed of the situation we are now in both from a professional as well a personal point of view.
First of all, too many times people takes online for Social Media. Online is not Social Media, this is only a part and not necessarily the biggest part of the playground. Thousands of individuals write, comment, share everyday in forums, newsfeed, blogs. For some markets, forums are still the place where clients are making their mind about a purchase. It’s not Facebook or others. …

La fine dell’innocenza
È evidente che, dopo infiniti contorcimenti lessicali e legali, finalmente il re è nudo.
“The hard question we’ve struggled with is how to decide what news sources are broadly trusted in a world with so much division. We could try to make that decision ourselves, but that’s not something we’re comfortable with. We considered asking outside experts, which would take the decision out of our hands but would likely not solve the objectivity problem. Or we could ask you — the community — and have your feedback determine the ranking.
We decided that having the community determine…

Come l’algoritmo cambiò la nostra vita
Le aziende hanno un tiranno al quale debbono obbedire senza indugi, un tiranno che ogni tre mesi chiede un risultato che soddisfi riservati e spesso anonimi investitori.
Quando nacque Facebook non era certo stato pensato per diventare il moloch che è attualmente, né per diventare una macchina da utili. Non si potevano prevedere tutti i problemi che si sono palesati (https://www.theguardian.com/technology/2017/oct/30/facebook-russia-fake-accounts-126-million) e le responsabilità che ne sono derivate. (http://money.cnn.com/2017/12/21/technology/facebook-fake-news-related-articles/index.html).
Né si potevano prevedere prese di posizione da parte di investitori che parlano apertamente della necessità di “fix Facebook before it fixes us”. (https://washingtonmonthly.com/magazine/january-february-march-2018/how-to-fix-facebook-before-it-fixes-us/).
In…

“Tragedy, then, is an imitation of an action of high importance, complete and of some amplitude; in language enhanced by distinct and varying beauties; acted not narrated; by means of pity and fear effectuating its purgation of these emotions.” Aristotle’s Poetics
The two key concepts in this definition are imitation, as recreation of life, and catharsis, the purification through the events happening on stage.
The concept of imitation (mimesis) means to replicate an action performed by others as well as following what others do to adapt ourselves to a given environment. …
Sistema Italia.
Ho sempre trovato questa frase pretestuosa e in qualche modo una sorta di copertura per giustificare la mancanza di un sistema, di una programmazione di sorta.
Ieri, all’inizio del Websummit 2017 ho iniziato a vedere stand legati a paesi ed ecosistemi per sviluppare l’industria digitale e tutto lo sviluppo ad essa collegato. Lo sviluppo che permetterà ad alcuni paesi di evolvere economicamente e socialmente e lascerà gli altri in posizioni marginali.
L’Italia non c’è. La sua presenza è affidata ad un gruppo di imprenditori, start upper, giornalisti, che sono arrivati qui tentando anche un minimo di organizzazione.
Nel…

Ancora oggi, la definizione condivisa di digital divide è:” divario esistente tra chi ha accesso effettivo alle tecnologie dell’informazione (in particolare personal computer e internet) e chi ne è escluso, in modo parziale o totale.” In effetti l’accesso alla tecnologia è abbastanza a macchia di leopardo anche nel nostro paese. Basta uscire dalla cerchia urbana per trovare coperture risibili che non consentono una navigazione decente, oppure provare a utilizzare la rete nei viaggi in treno anche sull’Alta Velocità. Insomma vi sono ragioni di frustrazione abbastanza evidenti e giustificate.
Vi è però un altro fenomeno, non tecnologico ma sociologico, al quale…

Three weeks after the latest WebSummit in Lisbon, time to write down some thoughts about the event and the model behind it and the start up ecosystem.
Yes, it’s a crazy place packed with people from all over the world looking for business opportunity. Fair enough.
If you get there you know how it is. Right or wrong is probably not the correct question to ask for. This is the business model of the events dedicated to start up.
It’s a money machine, of course, the one of a kind that each one of us cry:” Why I haven’t thought…

The power of words
Fashion, as many other industries, is almost entirely image driven. Well, it makes sense to have images that speak by themselves when design, craftsmanship, style are sitting at the same table. Yet words still can play a relevant role in describing the mood and the context inspiring a collection. This third article introducing our extensive research on the Fashion industry and the Fashion shows is about the role of words.
How and why the fashion industry talks during the fashion weeks? To deliver the collections mood to the customers? To build awareness in their mind by…
New kid in town
Instagram is definitely playing the role of the new kid in town, growing very fast, showing very high level of engagement, far higher than Twitter. It’s the must have tool for any brand, for any professional, for any business.
It’s working very well on engagement: on average if a Tweet engagement is around 5/7, on Instagram we reach tenfold level.

Is Twitter alive? Yes and kicking
Still, Twitter retains a leading role in many events due to its heritage: almost all the Movie and Music stars have a Twitter account with hundreds of thousands if not…

I'm Gianandrea Facchini, Founder and CEO at @Buzzdetector. Obsessed with art, in love with my dogs, passionate about wine, run lover.