PinnedGianfilippo CeraselliinThe StartupJobs To Be Done theory helps you to create better productsAn introduction to the theory with examples and insights.Dec 18, 20184Dec 18, 20184
PinnedGianfilippo CeraselliinThe StartupHow to use Digital Transformation to create new marketsCan we describe as digital transformation all those projects that include digital technologies? Are we making a transformation if we do not…Apr 23, 20183Apr 23, 20183
Gianfilippo CeraselliinDoralab ThinkingContent-First Design: come iniziare dai contenutiNella fase analitica e strategica ci si concentra maggiormente sul “perché” (perché gli utenti fanno o dovrebbero fare qualcosa, perché il…Oct 26, 2018Oct 26, 2018
Gianfilippo CeraselliinUX CollectiveEnhance your design process with this content-first techniqueDuring the analytical and strategic phase, we focus on “why” users do or should do something. The following design stage is commonly…Oct 19, 2018Oct 19, 2018
Gianfilippo CeraselliinUX CollectiveBoosting app visibility in the app storeHow Apple and Google could improve the app discover in their stores.Jun 20, 20181Jun 20, 20181
Gianfilippo CeraselliinDoralab ThinkingCome sfruttare la Digital Transformation per creare nuovi mercatiÈ sufficiente adottare tecnologie digitali nei progetti per definirli come Digital Transformation? Si può parlare di trasformazione se non…Apr 23, 2018Apr 23, 2018
Gianfilippo CeraselliinDoralab ThinkingCustomer Experience Transformation: come fare il primo passoQuando le aziende chiedono il nostro aiuto per trasformare la loro customer experience, consigliamo di dedicare una giornata di workshop…Apr 17, 20181Apr 17, 20181
Gianfilippo CeraselliinDoralab ThinkingIl Jobs to be Done ti aiuta a battere la concorrenzaUn’introduzione alla teoria con esempi e approfondimenti.Mar 10, 20182Mar 10, 20182
Gianfilippo CeraselliinAdventures in Consumer TechnologyWhy we need Copy and Swap from Apple, Google and MicrosoftCut, Copy and Paste. Can you imagine a working day without these basic commands? Sure, we could still achieve the desired outcome but a lot…Mar 18, 20174Mar 18, 20174
