PinnedGianfilippo CeraselliinThe StartupJobs To Be Done theory helps you to create better productsAn introduction to the theory with examples and insights.6 min read·Dec 18, 2018--4--4
PinnedGianfilippo CeraselliinThe StartupHow to use Digital Transformation to create new marketsCan we describe as digital transformation all those projects that include digital technologies? Are we making a transformation if we do not…4 min read·Apr 23, 2018--3--3
Gianfilippo CeraselliinDoralab ThinkingContent-First Design: come iniziare dai contenutiNella fase analitica e strategica ci si concentra maggiormente sul “perché” (perché gli utenti fanno o dovrebbero fare qualcosa, perché il…4 min read·Oct 26, 2018----
Gianfilippo CeraselliinUX CollectiveEnhance your design process with this content-first techniqueDuring the analytical and strategic phase, we focus on “why” users do or should do something. The following design stage is commonly…4 min read·Oct 19, 2018----
Gianfilippo CeraselliinUX CollectiveBoosting app visibility in the app storeHow Apple and Google could improve the app discover in their stores.4 min read·Jun 20, 2018--1--1
Gianfilippo CeraselliinDoralab ThinkingCome sfruttare la Digital Transformation per creare nuovi mercatiÈ sufficiente adottare tecnologie digitali nei progetti per definirli come Digital Transformation? Si può parlare di trasformazione se non…4 min read·Apr 23, 2018----
Gianfilippo CeraselliinDoralab ThinkingCustomer Experience Transformation: come fare il primo passoQuando le aziende chiedono il nostro aiuto per trasformare la loro customer experience, consigliamo di dedicare una giornata di workshop…4 min read·Apr 17, 2018--1--1
Gianfilippo CeraselliinDoralab ThinkingIl Jobs to be Done ti aiuta a battere la concorrenzaUn’introduzione alla teoria con esempi e approfondimenti.6 min read·Mar 10, 2018--2--2
Gianfilippo CeraselliinAdventures in Consumer TechnologyWhy we need Copy and Swap from Apple, Google and MicrosoftCut, Copy and Paste. Can you imagine a working day without these basic commands? Sure, we could still achieve the desired outcome but a lot…2 min read·Mar 18, 2017--4--4