GAMES UX

Clever use of UX principles and UI heuristics are driving the next-generation of design thinking

During a time when the time spent on video games has reached record breaking heights, due to excessive time indoors, gamification has more of a place now than ever before.

Gamification is a process originally derived from video games, where reward systems are built into software, with a sole purpose of ensuring player retention and engagement by rewarding players with micro-interactions and gold stars. If we use a project management platform as an example, upon selecting the ‘completed task button’ a purpose built, short interaction/animation is triggered — scientifically designed to release a micro dose of endorphins.

But how do…


In a time when the rate of video games has reached record breaking heights, due to excessive time indoors, gamification has more of a place now, than ever before. Gamification is a process originally derived from video games, where reward systems are built into software, with a sole purpose of ensuring player retention & engagement by rewarding players with micro-interactions & gold stars. If we use a project management platform as an example, upon selecting the ‘completed task button’ a purpose built, short interaction/ animation is triggered — scientifically designed to release a micro dose of endorphins.

But how do…


Photo credit: @mantashesthaven

Being a ‘Successful’ anything is all mindset & lifestyle. Obsess over your passion. For UXers, our passion is the intersect of psychology and creativity. UX Design is about how to logically solve a product problem that enhances the experience of people.

Here are 10 UX morals and ethics to go by:

1. The audience analysis

Tapping into the psyche of the target audience is about analysis. You need to dig. For example; if your demographic are fitness freaks based in NSW. Gather data by asking things like; Who do they exercise with?; What food types are in their diet? etc. Answer with factual evidence to discover metrics that develop a deeper understanding of your…

Gianluca Caico

Hi my name is Gianluca. I am a Melbourne based Digital Product Designer. Covering UX, UI, Branding, Design, Philosophy & Growth. www.gianlucacaico.com

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