Gianluca Arnesano

A one-off campaign may be sufficient to promote an upcoming product launch or to drive more sales. But when the goal is to promote your brand, you’re going to need micro-influencers for a long-term campaign. This is crucial because an ongoing campaign will ensure that your target audience consumes as much content about your brand as possible.

…ying the post, noticing your product and researching your brand just from product placement photos. For the content to really reach and resonate with your target audience, the influencer needs to tell a story around the brand or product.