About being humble

And not mess with normal people


From Brazil, where I was born and live since 1967, I read about Mike Jeffries, Abercrombie & Fitch’s CEO. At the beginning of may, “Elite Daily” magazine, so called “the generation Y voice”, published a curious profile about Jeffries.

Instead of putting the guy in the heights of the Moon, as was expected, the publication picked statements from him about the lack in the brand of costumes for women in large sizes to detonate him completely. According to this wax doll poorly made: “In every school there are the cool and popular kids, and then there are the not-so-cool kids.”

And he goes on: “That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people”.

This is the worst: “Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla”.

And so he goes with a string of nonsense and cretinism expelled through his badly carved mouth - he, that must had been the victim of bullies in childhood, the same ones he breeds in the new generations giving this type of statements. That’s why I and my son not use any cloth of that crap brand and not ever will going to use.


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    Jornalista, crítico de cinema e, mais importante, pai do Antônio, minha obra-prima

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