Scott Morefield: Marketing Professional Turned Journalist
East Tennessee native Scott Morefield is a jack of all trades- marketing professional, journalist, and growing technology journalism admirer.
In an October 23 phone interview, the man behind the byline gave us a glance behind the curtain, detailing his climb up the journalism ladder and the influence of technology on the seasoned journalist’s reporting.
Morefield is the Director of Marketing for AtWork Personnel, a role that places him in charge of the business’ marketing for 23 offices. He majored in Human Resources and has an MBA from East Tennessee State University. Morefield flexes his creative muscles by writing articles on a wide variety of topics for a slew of different news entities. He started his journalism journey by writing holistic health articles for Natural News. Morefield then began writing about Biblical marriage and parenting for the Christian website WND, A Biblical Marriage.com and Raising Godly Children.org. He also started writing articles for Staffing Talk and I Staff.com. His latest journalistic endeavor is working as a contributing writer for The Blaze. When he started writing for “The Blaze” on April 15, 2015, he covered family and marriage matters. He has since been focusing his stories on religion and politics, such as The Blaze:Shades-Of-Gray-In-Syria. While he is writing and submitting various articles to news organizations, he is also keeping up with writing articles for his personal family blog, A Morefield Life.
His blog features stories pertaining to Christ-centered marriage, as well as advice on “homesteading,” “healthy lifestyle,” “children” and “family life,” all inspired by his day-to-day life with his wife Kim and four young children.
Morefield has always loved to write, and his attraction to journalism turned into a passion. “I’ve always enjoyed it, but I never took the time to get into it until 2012” said Morefield. The turning point occurred when he was talking to his wife about ways to get family life values out into the world. In his words, “Do some how-to, help families.”
When asked if he still loves journalism, he said he wishes that he started writing articles back in 2004. “I really should have been doing it a long time ago. I really would like to write full time” said Morefield. While he thoroughly enjoys journalism, he does not plan on making it the sole bread-winning job in the future. He will continue working in marketing and plugging away writing stories and building his website following.
When asked how technology has changed the way he does his job, Morefield said that it has not dramatically changed it because his side career as a journalist has been recent. “It’s been standard since I started” he said. He was not forced to catch up on new Internet reporting tools that journalists regularly use since his predominant marketing job involves daily work using Internet marketing tools, job boards, social media, and utilizing blog sites.
However, he has seen and adapted his storytelling platforms to changing trends, such as the slow downward dive of Facebook. “In the past, having one million likes meant reaching one million people, versus the low numbers of today, which are around 5,000… Unless you pay, it doesn’t do any good, nobody sees it” he said.
Morefield said that technology has empowered him to be a better journalist. “The neat thing is, I can do research at a fingertip. If I want to look at something I don’t have to leave my couch…that’s really beneficial.” Technology has allowed him to verify information that his sources give him, and arrange, sort, and compile information in a way that would not have been available in the past. This ability has helped him gather data for articles. An example of this is the pile of court case information, laws, and several published news stories, which he collected and filtered into his article about The Natural And God-Given Right To Self Defense.
Another tool that has empowered his journalism is the use of HTML Links. HTML Linking, or “hyperlinking” a word in an article to other stories he wrote prevents him from over-explaining that small subject within the greater article focus. His story, 10 Things I’ve Learned After 10 Years Of Marriage, is a good example of his use of technology.
Internet technology has also allowed him to conduct in-depth data research, helping him locate hard numbers, statistics, and graphs for stories like Mandatory Vaccinations and Parental Rights. This article cites hard data such as medical studies, international statistics, a vaccine ingredients list, and government websites.
Morefield concluded the insightful interview by saying, “…The Internet has allowed ‘citizen journalists’ like me to have a voice where otherwise I wouldn’t have one.”
This profile has taught me several inspiring things. First, just like Morefield intentionally writing and submitting articles that were written in the spare time of his hectic life, I need to be proactive in consistently learning about the new technology that crosses paths with journalism. Virtual Reality seemed like a distant futuristic tool, until The New York Times made the surprising announcement that it is sending out Google Cardboard goggles to its subscribers and launching a virtual reality division of the company, according to I Free Press.com . This interview has also inspired me to learn the nuts-and-bolts behind new data reporting tools, such as Google Fusion Tables.
Finally, this profile has inspired me to create a seamless and beautiful website like A Morefield Life. My personal website for journalism and broadcast work should be clearly labeled to show my experience and skill set. It should also serve as an introduction tool to my personality. After visiting Morefield’s family blog, I felt like I already knew him. This impacted our interview phone call. It did not feel like I was speaking to a stranger, but rather, an acquaintance with a similar worldview that I trusted.