Shh! Don’t Tell Them There’s No Magic In Design Thinking
Jared M. Spool
2.7K52

As I was saying with someone some time ago, without trying to reduce the importance of «design thinking» today, actually is kind of a marketing strategy to sell something that has been existing for decades. It’s a great innovation in communication (which is a field where many designers struggle due to the cultural bias perfectly explained in the story ), that provides us stories, a strategy and tools to engage (and obtain commitment by) non designers that make important decisions.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.