Gideon HornungImitate and thrive: Why copying better is the future of innovationGood artists copy, great artists steal — Pablo PicassoJul 28, 2017Jul 28, 2017
Gideon HornunginStronger ContentWhy 2016 is an explosive year for live social videoFifty per cent of Facebook’s 185 million US users watch video daily and Snapchat users watch 10 billion videos a day. These are staggering…Oct 15, 2016Oct 15, 2016
Gideon HornunginAll Things Snap5 ways Snapchat is changing the game, and why brands need to get involvedSnapchat has come a long way since it launched in 2011. In five years it’s evolved from a teen sexting platform to a thriving social…May 11, 20161May 11, 20161
Gideon Hornung5 ways brands can tap into social convergenceThis article is the first in a series that will look at convergence across society, technology, industry and context; and the implications…Feb 25, 2016Feb 25, 2016