GIFTO Announces Strategic Cooperation Partnership with Advertising-Centric Blockchain, DATx, for Greater Synergy

6 March 2018 — GIFTO, a universal gifting platform, has announced its strategic partnership with DATx. With this partnership, GIFTO will be able to leverage DATx’s capability to swiftly discover fake nodes within the GIFTO blockchain, remove and eliminate them from the root cause before any of the fake nodes can cause damage. In addition, users and developers in the GIFTO ecosystem will be able to cash in via DATx’s solutions for their contributions in ad-use scenarios.
DATx, founded by Cosima Foundation, is a ground-breaking blockchain solution for the digital ad industry, which aims to set the new industry standard for digital advertisement. The DATx platform represents itself a user-oriented behaviour archive for the digital advertising industry, and strives to become an ecosystem that enhances value creation
GIFTO is a decentralized universal gifting protocol. Launched by Uplive, the world’s leading live streaming platform, GIFTO’s official token, GTO, enables participants in the community to create, plan, customise and deliver a plethora of quality virtual gifts for content creators around the world via blockchain.
With this system, virtual gifts can be created, reviewed, tracked, purchased and exchanged on any digital platforms such as YouTube, Instagram, Facebook and Uplive. GIFTO already has an existing base of nearly 30 million users around the world from the Uplive streaming platform, kick-starting the onset of a global gift exchanging culture. GTO tokens also showcased its potential, selling out its token sale in a record time in Asia recently.
Mr Andy Tian, CEO and founder of GIFTO said: “The partnership with DATx will be able to create a more holistic platform for our content creators, allowing the industry to be more profitable for them. We are delighted to work hand-in-hand with such excellent partner.”
Mr Ralph Sas, Project Leader of DATx’s said: “We are thrilled to partner GIFTO in ensuring that their blockchain remains robust and free of fake nodes, so that the community can continue to gift worry-free. The collaboration with GIFTO will further enrich DATx’s applications on programmatic advertising platform, sharpening our capability of our blockchain.”
About GIFTO
GIFTO, which stands for Gifting Protocol, is a universal protocol that is based on the Ethereum blockchain. GIFTO offers a self-governing and self-sustaining system for blockchain based virtual gifts to be created, curated, bought, sent and exchanged across any global content platform such as YouTube, Instagram, and Facebook, among others. GIFTO was the inaugural project on Binance’s Launchpad, and has strategic partnerships with leading companies and projects including Binance, Nebulas, Kyber, and many others. GIFTO was created by Uplive, the world’s fastest growing revenue live streaming app, with over 30 million users across the world.
For more information, please visit https://gifto.io/.
About DATx
DATx is dedicated to developing a favourable unified protocol for the entire advertising ecosystem. It aims to build an all-encompassing set of effective, secure and benefit-maximized advertising ecosystem, leveraging on blockchain technology, and combined with artificial intelligence and big data solutions to resolve industry -specific challenges.
For more information, please visit www.datx.co.
