Ok. Well, improper or even in some cases deceptive marketing does not equal them not working.

I completely agree with you, Tracy. Further, if improving your health, i.e. Lowering your cholesterol, is your goal and you start taking Omega 3 Fatty Acids and 6 months later your lab work comes back with a significant reduction in your cholesterol and triglycerides, mission accomplished! I would not only consider that a change in health but also a change in lifestyle because it would inspire me to do more to stay healthy! I’m speaking from experience because that is exactly what happened to me quite recently. My total cholesterol was 195 (200 is considered pre-hypertensive) but my LDL was 119 (above normal). I started taking 6000 mg of Omega 3 and 6 months later, Total cholesterol was 130, LDL was 70, Triglycerides: 32 (originally 71!). I’d say that’s pretty significant, and given the fact that I really didn’t change anything else, that tells me that Omega 3 DOES work in reducing “bad” cholesterol.