Gigi Teo

Pleasurable product can never be really useful without great usability, but usable product can be alright, even if they’re not very pleasurable.

Instead of creating amateurish mock-ups in PowerPoint or — even worse — presenting someone else’s design as your own, use your portfolio to showcase the research work that underpins the designs you’ve been involved with. What were the business objectives? How did you ensure they were met? At what points in the process did you involve users?

If you’re a user experience researcher, you don’t design screens. You design experiences.