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It’s one thing to say you want a culture of innovation. It’s another to actually get everyone truly innovating. We hear it all the time from the executive suite — take more risks, embrace uncertainty, learn from failure.

The problem is that these mandates don’t necessarily move the needle. In fact, if they become seen as leadership lip service, they can actually lower morale and stifle the very innovation you want most.

So how do you really get everyone innovating in a way that drives real business growth?

Set Small, Medium, and Large Innovation Goals

It’s no secret the business world has become enamored by “disruptive” innovation. Everyone wants to be the next Apple, Uber, or Airbnb. …


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