Structure of a Blog — How to write a creative blog — By Gijo Vijayan

Gijo Vijayan
6 min readAug 27, 2023

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Gijo Vijayan

Hello

I am Gijo Vijayan, blogger, author and entrepreneur from India.

I make a living by writing blogs and promoting and selling third party products and services via affiliate marketing.

In this blog, I want to teach you how you need to structure a blog. See the image given below.

A blog typically consists of several key components that come together to create a cohesive and engaging reading experience for the audience. While the specific structure might vary based on the topic, style, and purpose of the blog, here’s a common structure that you can use as a starting point:

Title and Introduction:

Title: A catchy and relevant title that gives readers an idea of what the blog is about.
Introduction: A brief introduction that hooks the reader’s interest and provides context for the topic you’ll be discussing.
Main Body:

Subheadings: Divide the main body of the blog into sections using descriptive subheadings. This makes the content easier to navigate and helps readers quickly find the information they’re interested in.
Text Content: Each section should contain well-structured paragraphs that expand on the subheading. Use clear and concise language to convey your ideas. Consider using bullet points, numbered lists, and bold/italic text to highlight important points.

Visuals: Include relevant images, infographics, or videos to enhance the visual appeal of your blog and to provide additional context or examples.
Quotes and References: If you’re discussing specific studies, research, or opinions, include quotes and proper references to support your claims and provide credibility to your content.
Engagement Elements:

Call to Action (CTA): Encourage reader engagement by including a CTA at the end of the blog. This could be a question that prompts comments, a suggestion to subscribe to your newsletter, or a request to share the blog on social media.

Comments Section: If your blogging platform allows, enable comments so readers can share their thoughts, ask questions, and engage in discussions related to your blog post.
Conclusion:

Summarize Key Points: Provide a concise summary of the main points discussed in the blog post. This helps reinforce the key takeaways for readers.

Closing Thought: End with a thought-provoking statement or a call to action that leaves a lasting impression on your readers.
Author Information:

Author Bio: Include a brief author bio at the end of the blog, introducing yourself to readers and providing some context about your expertise in the topic.

Social Media Links: Optionally, include links to your social media profiles or other platforms where readers can connect with you.
Related Posts and Navigation:

Related Posts: Offer links to related blog posts or articles on your website to keep readers engaged and encourage them to explore more content.
Navigation: Provide easy-to-use navigation tools, such as a search bar or category links, to help readers find other content of interest on your blog.
Remember, the most important aspect of a blog is delivering valuable and engaging content to your readers. The structure provided here is flexible, so feel free to adapt it based on your own style and the preferences of your target audience.

Ubersuggest is an SEO and keyword research tool developed by Neil Patel, a well-known digital marketing expert and entrepreneur. Ubersuggest is designed to help website owners and digital marketers with various aspects of search engine optimization (SEO) and content strategy. It provides insights into keyword rankings, search volume, competition, and other relevant metrics to help users identify valuable keywords to target for their content.

Ubersuggest offers features such as:

Keyword Research: Users can enter a keyword or phrase, and Ubersuggest provides related keyword ideas, search volume data, competition level, and other insights to help users select keywords that are likely to drive traffic to their websites.

SEO Analysis: Ubersuggest can analyze websites to provide an overview of their SEO performance. This includes information about organic search traffic, backlinks, domain authority, and suggestions for improving SEO.

Content Ideas: The tool suggests content ideas based on the given keyword or topic. It provides information on the top-performing content for a particular keyword, helping users create content that is likely to resonate with their target audience.

Competitive Analysis: Users can enter a competitor’s website to see which keywords they are ranking for and gain insights into their SEO strategy.

Backlink Analysis: Ubersuggest provides information about the backlinks pointing to a specific website, helping users understand their link profile and potentially uncover link-building opportunities.

Rank Tracking: Users can track their keyword rankings over time to see how their SEO efforts are impacting their search visibility.

Please note that developments in the digital marketing field can happen rapidly, and there may have been updates or changes to Ubersuggest or its features since my last update. I recommend visiting the official Ubersuggest website or other reliable sources to get the most up-to-date information about the tool and its capabilities.

Of course! If you’re looking for keyword suggestions for writing blogs, here are some steps you can take along with some potential keywords related to various popular blogging topics:

Identify Your Blog Niche or Topic:
Decide on the niche or topic of your blog. This could be travel, technology, health, fashion, finance, food, lifestyle, etc.

Brainstorm Seed Keywords:
Come up with a few seed keywords that represent your blog topic. These are general terms that relate to your niche.

Use Keyword Research Tools:
There are several keyword research tools available that can help you generate more specific and relevant keywords. Some popular tools include:

Google Keyword Planner
SEMrush
Ahrefs
Moz Keyword Explorer
Ubersuggest

Generate Keyword Suggestions:
Plug your seed keywords into the chosen tool and explore the generated keyword suggestions. Look for keywords with a decent search volume and relatively low competition.

Here are some keyword suggestions for different blogging niches:

Travel Blog:

Best travel destinations
Budget travel tips
Solo travel adventures
Travel packing essentials
Luxury resorts and hotels
Technology Blog:

Latest tech trends
Smartphone reviews
How-to tech guides
Software tutorials
Gadgets for productivity
Health and Fitness Blog:

Healthy meal recipes
Weight loss tips
Workout routines
Mental health strategies
Yoga and meditation
Fashion Blog:

Fashion trends for [season/year]
Styling tips for [specific clothing item]
Sustainable fashion brands
Celebrity fashion inspiration
Fashion accessories guide
Finance Blog:

Personal finance tips
Investing for beginners
Saving money hacks
Credit card rewards
Retirement planning
Food Blog:

Quick and easy recipes
Cooking tutorials
Dietary restrictions recipes (gluten-free, vegan, etc.)
Food photography tips
Restaurant reviews
Lifestyle Blog:

Self-care routines
Productivity hacks
Book and movie reviews
Home organization tips

Travel and lifestyle inspiration
Remember, the success of your keyword strategy also depends on your blog’s specific focus, your target audience, and the competitiveness of the keywords. It’s a good practice to mix both short-tail and long-tail keywords for a well-rounded approach

Final Word:
So, if you are writing a blog keep in mind it has the following structure (order)

  1. Heading of the blog (Short and Crisp)
  2. Author Photo
  3. Introduction text
  4. Images
  5. Explanation text
  6. Videos
  7. Text
  8. Image
  9. Video
  10. Text
  11. Call to action statement
  12. Conclusion statement
  13. Author Bio
  14. Hashtags

Then only the blog will be complete, try to limit the blog within 350 words (200–350 words). To make the blog attractive, it must have all the above components.

About the Author — Gijo Vijayan

My name is Gijo Vijayan. I am a blogger, author and entrepreneur from India.

I am former student of prestigious military school in India, Sainik School Kazhakootam, Kerala, India.

I did my Bachelors in Mechanical Engineering from MA College of Engineering in 1996, MG University, Kerala, India.

Later I worked in companies like Kochi Refineries Ltd, Reliance Petroleum Ltd (Jamnagar, Gujarat).

I am also published author of 3 Books, you can see my Amazon Author Page Here.

I am into own business from 2005 on wards.

I own several startup companies and work in Recruitment, IT, Technology domain.

Here are My Social Media Links :

My Website
My Blog on Medium
Facebook
Facebook Page
Twitter
Instagram
Youtube Channel
QUORA
Telegram Channel
E-BOOK Store
Amazon Author Page
Reddit
My Blogging website
My Blogging E-BOOK Store
International E-Book Store

#blog #writing #structure #seo #keywords #ubersuggest #neilpatel #money #freedom

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Gijo Vijayan

I am Gijo Vijayan, travel blogger from India. I promote tourism business globally. Website: www.GijoKV.com