Gijs den Hartog – Medium

Gijs den Hartog

Gijs den Hartog

When You Need (and Don’t Need) a CFO

Not many people would say that finance is the most exciting part of running a startup. Unless by “exciting” they meant “a rollercoaster of…

Sep 25, 2023

When You Need (and Don’t Need) a CFO

Sep 25, 2023

Gijs den Hartog

Get your Startup funding right: on Pricing, Cognitive biases and Unit Economics

More often than not, revenue projections are overly optimistic. Cognitive biases and entrepreneurial spirit almost guarantee that future…

Aug 14, 2023

Aug 14, 2023

Gijs den Hartog

How to Pay for Your Growth (Capital)

Whoever came up with the saying “more money, more problems” must not have run a successful startup. Lack of money is the most common reason…

Jun 13, 2023

How to Pay for Your Growth (Capital)

Jun 13, 2023

Gijs den Hartog

Understanding the balance sheet can make or break start-ups.

Founders will have a hard time growing their business (let alone fundraising) if they don’t understand the balance sheet.

Mar 27, 2023

Understanding the balance sheet can make or break start-ups.

Mar 27, 2023

Gijs den Hartog
in
Entrepreneurship Handbook

Founders Are Raising Too Much Money, Here’s What They Should Do Instead

How to calculate if, and what, you actually need to raise

Aug 2, 2022

Founders Are Raising Too Much Money, Here’s What They Should Do Instead

Aug 2, 2022

Gijs den Hartog
in
Entrepreneurship Handbook

Children believe in unicorns. Investors believe in racehorses.

Investing in startups can be risky business. And you need more than your gut feeling to place a good bet.

Mar 16, 2022

Children believe in unicorns. Investors believe in racehorses.

Mar 16, 2022

Gijs den Hartog
in
Entrepreneurship Handbook

How a SaaS Startup Grew Their Sales Team and Increased Revenue with Non-Equity VC Funding

Have you ever had so many people want to use your product that you couldn’t keep up with demand?

Feb 21, 2022

How a SaaS Startup Grew Their Sales Team and Increased Revenue with Non-Equity VC Funding

Feb 21, 2022

Gijs den Hartog

Gijs den Hartog

Economist, entrepreneur turned early stage investor www.capitalmills.nl, getting startup funding right with Revenue Based Financing and bespoke capital.

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