Gijs Nelissen – Medium

Gijs Nelissen

Gijs Nelissen

Goodbye Medium

I am in the process of migrating all my content from Medium to my own blog at www.lifelog.be. Here is why:

May 13, 2020

May 13, 2020

Gijs Nelissen
in
Solving Marketing Attribution

Day 7: Reporting on visitor sources

We now have the code (lambdas) to tell segment about the first and last visitor source (twitter, facebook, ads,…). Let’s do something…

May 7, 2020

Day 7: Reporting on visitor sources

May 7, 2020

Gijs Nelissen
in
Solving Marketing Attribution

Day 6: Feeding source attribution data back to Segment.com

So in the first 5 days we have created and deployed some lambda functions that:

May 2, 2020

Day 6: Feeding source attribution data back to Segment.com

May 2, 2020

Gijs Nelissen
in
Solving Marketing Attribution

Day 5: Feed old events

I have a full archive of all segment events in our Postgres warehouse that I now want to feed the system. Let’s try to make that happen.

Apr 28, 2020

Apr 28, 2020

Gijs Nelissen
in
Solving Marketing Attribution

Day 4: Run in production + API

Today we’ll run the app in production and provide an API to allow us to query by userId and anonymousId

Apr 25, 2020

Day 4: Run in production + API

Apr 25, 2020

Gijs Nelissen
in
Solving Marketing Attribution

Day 3: Cleanup — Identify Visitor Source

I was reading up on using Lambda, Node and DynamoDB and found some samples with much cleaner/easier code.

Apr 23, 2020

Day 3: Cleanup — Identify Visitor Source

Apr 23, 2020

Gijs Nelissen
in
Solving Marketing Attribution

Day 2: Capture segment events

Today I only want to deploy some simple code to capture and store track() and identify() calls.

Apr 22, 2020

Day 2: Capture segment events

Apr 22, 2020

Gijs Nelissen
in
Solving Marketing Attribution

Day 1: The plan

This is the first day in a series to solve marketing attribution. If you want to learn about why I am doing this please read my initial…

Apr 21, 2020

Day 1: The plan

Apr 21, 2020

Gijs Nelissen
in
Solving Marketing Attribution

Solving marketing attribution (using segment)

I have yet to meet the first marketer telling me they have solved marketing attribution. Sure, plenty of talks throwing around keywords…

Apr 20, 2020

Apr 20, 2020

Gijs Nelissen

Can a SaaS pricing model change how people use your product?

In this post, I explore some concepts around how different CRM pricing models can change behavior for the better. Stick with me; I’d love…

Feb 6, 2020

Can a SaaS pricing model change how people use your product?

Feb 6, 2020

Gijs Nelissen

Gijs Nelissen

Belgian Techie. Builder. Bootstrapper. Dad x3. Entrepreneur. Smarty pants. Passionate about the web & technology. Founder of @prezly

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