How AI And Machine Learning Are Changing Responsive Web Design
The majority of websites today are already responsive. However, having a responsive website alone is not enough. Users demand personalization at all levels. Improved user experience keeps your customers engaged, and you have more chances of figuring out what they require from your platform.
Artificial Intelligence (AI) and machine learning enable designers to automatically capture user preferences and inputs to improve user experience. This article reviews how AI and machine learning is changing responsive web design.
What Is Responsive Web Design?
The term responsive web design describes a process of designing websites that respond to the orientation of the device they are viewed on. As a result, users get a seamless and optimal User Experience (UX).
Responsive web design follows the three core principles: responsive images, fluid grids, and media queries. However, sometimes a device cannot determine the initial width or scale of a website. In that case, developers use the media viewport meta tag to trigger media queries.
Importance of Website Responsiveness
In this new era of distributed networks, users browse websites from a wide range of devices. You can connect to the web using your mobile device, laptop, PC, tablet or smartphone. The responsiveness of a website is crucial for enabling users to view a site the device of their choice.
Mobile traffic growth
Mobile devices are responsible for more than 50% of Internet traffic. As a result, responsive design has become an essential part of modern websites. Even Google ranks mobile responsive sites higher compared to non-responsive websites.
Improved user experience
Responsive web page layout is very flexible on all screen sizes. A flexible layout enables users to easily navigate regardless of the device they use. For example, websites that require a proper Call To Actions (CTA) in place. Responsive websites will make the CTA look smaller on mobile while on desktops the CTA will appear larger.
Lower bounce rates
Bounce rate is the percentage of visitors that abandoned the website after viewing only a single page. Visitors usually stay longer in responsive websites due to the improved user experience. Your conversions will also increase thanks to lower bounce rate, since visitors will click and explore other different areas of your website.
Faster website loading times
Responsive websites load much faster then non responsive sites regardless of the device, since they are built with responsive images and fluid grids. Faster website loading times have a positive impact on the amount of your website visitors.
How AI And Machine Learning Is Changing Responsive Web Design
The underlying goal behind designing responsive websites is enabling positive user experience. AI applications can help web designers and developers improve their process and codebase, and support their efforts through automation and big data analyses.
Leverage Artificial Intelligence for UX
The purpose of UX is to make the design user-friendly and easy to use by analyzing human behavior. The analysis is done by collecting information about the behaviour of users to identify what they find more appealing in common. AI algorithms can help design teams to analyze large amounts of user information to create applications based on personalized preferences.
Personalized content
AI technology can categorise images based on the image content. AI algorithms identify pattern structures in images and compare these patterns to images that contain similar pattern structures. The recognition is successful when the patterns match. Image recognition provides a new way to optimize images based on user behaviour.
For example, you can personalize landing pages by offering customized image recommendations of services and products that match previous interactions or purchases of the user. Personalized image suggestions can increase your sales and improve the UX by showing items that are likely to be of interest to your users.
This AI feature enables websites to analyze very large data sets and recognise user patterns on holistic and individual levels. The website can then categorise visitors who meet specific pattern criteria into groups and recommend images relevant to their group.
Quantitative usability testing
Usability testing is a way to see how a website, or app works by testing it with real users by observing their behavior and reactions.
Usability tests include a huge amount of information such as the device type, session length and time, drop rates, application origin, screen recordings, user flow, number of visitors in a day, and many more crucial bits of data. AI algorithms can easily analyze this large amount of data and provide actionable insights into user behaviour.
Chatbots
Chatbots are an AI software that can simulate a chat or conversation with a user in natural language through mobile apps, messaging, websites, phone. Chatbots use the Natural Language Processing (NLP) technology to improve user experience and corporate customer service.
This virtual assistant derives meaning from speech or text input to learn more about customer interactions. Companies that use AI chatbots experience an increase in customer service metrics. In fact, 75% of businesses using chatbots report at least a 10% boost in customer satisfaction.
Unlike human customer service, chatbots can work 24/7,and they are also immune to stress and frustration from annoying customers. Robots are unlikely to replace humans in customer service, but they can significantly improve UX with AI chatbots.
Availability of the right tools
AI has the ability to create multiple design variations that quickly respond to users. These variations are based on user behavior information and utilizes both design-based approaches and psychology. In addition, AI makes it easier to predict the user response by providing a deep understanding of the UX team products.
Conclusion
Creating a website that works seamlessly on mobile devices is critical now that mobile traffic is up to 50% of all Internet traffic, and counting. Responsive design is a crucial way of optimizing websites for mobile usage. Artificial intelligence can help support the efforts of designers and developers, ensuring that teams can make data-driven decisions and save time by leveraging automation.
