Dia a Dia Newspaper, a slice of Salvadoran Culture in Los Angeles
In recent years, the Latino community has boomed. They make make up more than half of the population living in Los Angeles. Many of them have settled in the Pico-Union area, where about 73% of this area’s residents are immigrants from Latin American.
Ten percent of these immigrants are from El Salvador.
Located just north of the Pico- Union district, where many considered it to be the heart of Los Angeles due to its vibrant and colorful diversity, lies Dia a Dia headquarters. The outlet’s main office is inside the tall La Curacao business center, a retail business chain that has served the Hispanic Community since 1978. Inside the building there is also popular Guatemalan fast food chicken restaurant El Pollo Campero, which caused major excitement when it first opened in 2002 .
For more than 28 years, Dia a Dia newspaper has focused on bringing local news to this prominent community residing in Los Angeles . Katya Martinez, forger general director of Dia a Dia for more than 11 years, shares with us some details about the firm’s start up. Starting its first publication in 1990 in Los Angeles, Dia a Dia’s mission is to inform the Hispanic and Latino community about local issues in Los Angeles, with an emphasis in politics, economy, immigration, sports and entertainment. Dia a Dia now reaches more than 140,000 readers. It has expanded to the San Fernando Valley, Long Beach and Riverside and Orange Counties. The publication has been able to withstand the technology changes of the current time. It is available to readers online and it has a strong social media presence, especially on Facebook having more than 5,000 following. Although Dia a Dia is targeted mostly toward the Salvadoran community living in Los Angeles, fifty-five percent of their readers being native Salvadorans, the publication also covers important issues of many Spanish speaking countries such as Guatemala, Mexico, Panama and Honduras. Dia a Dia is a free of charge, and it is published every week on Fridays. One can have access to a copy wherever Latinos meet, whether in supermarkets ,churches Hispanic bakeries, Hispanic banks, travel agencies, beauty salons that serve the Hispanic and Latino Communities. With immigration being a hot topic, many Spanish speaking immigrants rely on the outlet for information regarding recent changes in immigration policy. It also works with and partners with several local nonprofits to aid Hispanics in need of legal assistance as well as many other important social programs. Dia a Dia has been for 28 years and continues being for many, a little slice of El Salvador here in Los Angeles.
