How to Turn Your Website Navigation Into a Click Magnet (+ Examples)

3 things your navigation shouldn’t make your visitors do

#1 Read

Exhibit A:

Too wordy, partially mysterious navigation.

Exhibit A (improved):

Wow, so different, yet, the same!

#2 Guess

Exhibit B:

Looks fine. Till you try to guess what the labels mean.

Exhibit B (slightly improved):

  • moving the stuff that doesn’t belong here (Login, New account) some place else
  • and naming things in a clearer way.
Better, but still too long and partially not clear.

Exhibit B (improved):

Down from 9 mysterious to 7 unambiguous navigation labels. Not bad

#3 Have trouble deciding

Exhibit C:

Quick: Where should you click to buy books?

The only thing your website visitors care about is how clicking that navigation label will help them solve their problem.

Exhibit C (slightly improved):

Exhibit C (slightly improved):

Oh look! A highlighted label that says “Buy Books”!

Exhibit C (improved):

Ah, just six navigation labels, all crystal clear!

One common characteristic of every effective website navigation

Every effective navigation is a boring navigation.

Two rules of thumb that will make your navigation effective

#1 Use typical navigation labels where you can

#2 Make the rest succinct but clear

  • Use not more than 3 words per navigation label.
  • Lock your creativity in the basement and say in plain words what your visitors will find behind every navigation label.

Final words of wisdom

Gill Andrews, Content Creator and Web Consultant

Want to turn your website into a lead-generating machine? Ask me to critique your website!

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A conversion copywriter who turns underperforming websites into slick lead-generating machines

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Gill Andrews

Gill Andrews

A conversion copywriter who turns underperforming websites into slick lead-generating machines

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