Gillian Jakob KieserHow to track progress without quantitative metricsWhy imperfect, incremental progress is the secretOct 20, 2021Oct 20, 2021
Gillian Jakob KieserUber’s Most Effective Marketing Strategy of All Time Was One You Didn’t Even NoticeMany people are enthralled with the cleverness of Uber’s marketing tactics (despite recent troubles). And for good reason: they’re great at…Feb 12, 2015Feb 12, 2015