Can travel metasearch companies become THE Google for travel by doing discovery first?
Rik Higham

I disagree that chatbots are an optimal way to do discovery. Typing your desires is more cumbersome than browsing content, and thus fewer interactions take place. When the user is browsing and searching, in most cases you can get a clear picture of what they’re after within a few clicks. Check out Hitlist to see how we’re attacking discovery — I’d be curious to hear your thoughts.