Gilmar Wendt, Founder and Principal, GW+Co.inGW+Co JournalPeople Are a Brand’s Most Valuable Assets — Why Not Involve Them?As professionals, we gain a deep understanding of the values, purpose, and promise of a brand, as we work to develop them. But what about…Dec 12, 2022Dec 12, 2022
Gilmar Wendt, Founder and Principal, GW+Co.inGW+Co JournalBrand needs consistency of spirit, not of styleWhere there’s a brand, there are guidelines. As a student, I marvelled at the Siemens Corporate Design Manual — all of its 12 files lining…Feb 8, 2016Feb 8, 2016
Gilmar Wendt, Founder and Principal, GW+Co.inGW+Co JournalIs your business having a midlife crisis?It might be time to work on your brand.Nov 3, 2015Nov 3, 2015