How to Win Followers and Influence People:
Influencer Marketing for Non-Profits
Steve Winter: conservation photojournalist, speaker, and most importantly: social media influencer.
A simple endorsement from Steve caused one of our client’s, African Parks’, Instagram following to spike by nearly 90%, in two weeks.

Posts like this aren’t just a great way to increase your following:
- “Influencer marketing content delivers 11X higher return on investment (ROI), than traditional forms of digital marketing.” (Tapfluence)
- “Influencer content on social media earns more than 8X the engagement rate of brand-direct content.” (Tapfluence)
These numbers demonstrate what social media influencers are: people with large followings who have pull or sway over their digital audiences. Influencers make me buy things and consider veganism. And their authority exists on all social media platforms: Instagram, Twitter, even Snapchat.
Many people think only brands use influencers as a part of their marketing strategy But, like we’ve seen with African Parks, nonprofits can benefit as well.
So how do you build these bonds? Influencer/non-profit relationships can happen organically — but there are a few questions you might want to ask before establishing one…
Read more about influencer marketing for non-profits on the Brick Factory blog here.
